1. Oct 31, 2012 12:55pm

    If you think buying coffee has become way too pretentious an endeavor and deserves to be knocked down a peg or four, you’re not alone.

    In fact, you have an entire British department store chain behind you.

    Going against the bean, Debenhams recently launched the “Plain English Coffee Campaign" — an initiative aimed at dumbing down highfalutin java nomenclature for the sake of us plebs who just want a damn cup of wake-up juice.

    At Debenhams’ Oxford location, patrons will no longer find fancy coffee words on the menu. Want an espresso? Order “a shot of strong coffee.” Got a craving for a cappuccino? Ask your coffee server for a “frothy coffee.”

    "Whether tea or coffee, it needs to be in plain English," Plain English Campaign founder Chrissie Maher told the Daily Mirror. “If customers can read the menu clearly, they’re more likely to try something new and they may come back.”

    [H/T: Eater]

     
  1. shetalkswithherhands reblogged this from gawkercom
  2. beckpoppins reblogged this from gawkercom and added:
    ugh this is horrible. Why is it so hard to say their names? People who need this kind of crazy ‘simple english’ coffee...
  3. soupysnakes reblogged this from gawkercom
  4. a-tad-tomfoolish reblogged this from gawkercom
  5. mega-tron reblogged this from agentsex and added:
    I agree. There’s a difference between the weird pretentiousness of calling a large “venti” and actually calling espresso...
  6. mirandaskye reblogged this from gawkercom
  7. merseytart reblogged this from gawkercom and added:
    Patronising cunts.
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  10. agentsex reblogged this from gawkercom and added:
    This is actually more confusing. What’s wrong with calling espresso “espresso”? “Really really milky coffee” is not...
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